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Join Cohort 3 by Admin
Digital Presence Mastery: Marketing, Analytics & Content for the Modern Creator & Professional
1📣 Course Introduction:
Why This Program Matters
In today’s fast-paced digital world, the lines between marketing, content creation, and data are no longer separate — they’re fully intertwined. Whether you're an aspiring digital marketer, a content creator, a business owner, or a professional looking to grow your brand online, mastering this intersection is no longer optional — it's essential.
This course was designed to equip you with the practical, in-demand skills that are shaping the future of digital success: from running campaigns and analyzing data, to creating viral content on platforms like TikTok and YouTube, building professional credibility on LinkedIn, and launching your own website or digital portfolio.
1B👩🏽💻 Why You Need This Now:
Why You Need This?
Marketing is digital-first — and knowing just one channel isn’t enough anymore.
Video is dominating attention, but most people don’t know how to create it effectively.
Data is power, and those who can read the numbers win.
Your online presence is your resume, your storefront, and your brand all in one.
2🔑 The Value To Your Skill Arsenal:
Adding these skills to your toolkit means you're not just another marketer or creator — you’re a full-stack digital powerhouse. You’ll stand out in job interviews, client pitches, and personal branding opportunities because you can do the strategy, create the content, read the numbers, and own your digital space. This isn’t just a course — it’s your launchpad into the kind of digital fluency that employers, clients, and collaborators are desperately looking for. Let’s build your digital presence — smart, strategic, and strong across every platform that matters.
💡 What You'll Gain:
A holistic understanding of how to build and grow a brand across platforms
The ability to analyze what works, optimize performance, and report results confidently
Hands-on experience creating content that connects and converts
A polished LinkedIn presence and a website that showcases your skills
Confidence to lead or contribute to real-world marketing campaigns
1📣 Course Introduction:
Why This Program Matters
📘 Module 1: Introduction to Digital Marketing
Objective: Understand the digital ecosystem and how marketing works online.
What is Digital Marketing?Traditional vs Digital Marketing
Key Channels: SEO, Email, Social Media, PPC, Content, Affiliate
Understanding the Customer Journey (Awareness → Conversion → Loyalty)
Defining Goals, KPIs, and Funnel Strategy
Hands-on: Define a simple campaign objective and choose a channel mix
Tool: Google Digital Garage or HubSpot certification (optional add-on)
📘 Module 1: Introduction to Digital Marketing
Objective: Learn how to track, interpret, and use data to improve marketing.
What is Marketing Analytics?
Key Metrics: Reach, Engagement, CTR, CVR, ROAS, Bounce Rate
Tools Overview: Google Analytics, Meta Insights, TikTok Analytics, YouTube Studio
UTM Parameters & Traffic SourcesIntro to Excel/Google Sheets for Campaign Tracking
Hands-on: Analyze a sample campaign dashboard
Tool: Google Analytics Demo + Reporting Template
📘 Module 1: Introduction to Digital Marketing
Objective: Understand the digital ecosystem and how marketing works online.
What is Digital Marketing?Traditional vs Digital Marketing
Key Channels: SEO, Email, Social Media, PPC, Content, Affiliate
Understanding the Customer Journey (Awareness → Conversion → Loyalty)
Defining Goals, KPIs, and Funnel Strategy
Hands-on: Define a simple campaign objective and choose a channel mix
Tool: Google Digital Garage or HubSpot certification (optional add-on)
📘 Module 1: Introduction to Digital Marketing
Objective: Understand the digital ecosystem and how marketing works online.
What is Digital Marketing?Traditional vs Digital Marketing
Key Channels: SEO, Email, Social Media, PPC, Content, Affiliate
Understanding the Customer Journey (Awareness → Conversion → Loyalty)
Defining Goals, KPIs, and Funnel Strategy
Hands-on: Define a simple campaign objective and choose a channel mix
Tool: Google Digital Garage or HubSpot certification (optional add-on)
3Benefits
- We are a remote-first company.
- 100% company-paid health insurance premiums for you & your dependents
- Vacation stipend
- Unlimited paid vacation and paid company holidays
- Monthly wellness/gym stipend
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